Analyzing the Joints Per Capita

Here at headquarters we often find ourselves exploring the plethora of amazing cannabis products on the market (for posterity, of course) and thinking about fun insights into the cannabis culture of Washington.  As anyone in i502 knows, pre-rolls are growing rapidly in market share.  In fact, according to our live market charts,  pre-rolls are extremely popular, and Phat Panda’s OG Chem Pre-Roll has been the number one selling product in the state for as long as we can remember. (by units)

PR Top Charts

So we began to wonder, how many pre-rolls are being bought in the state?  How many pounds of marijuana are being consumed in pre-roll form?  How far would the pre-rolls bought stretch if laid out from the clutch to the tip?  And maybe you didn’t wonder about this yourselves until this moment, but I bet you are now; so, let’s figure it out!

The first thing we needed to do was break out the various packs of pre-rolls, then we needed to figure out the average length of a preroll, and calculate the weight of pre-rolls into pounds.  These will be approximate calculations leaning on the conservative side.  So let’s get smokin’!

The first thing we looked at was December 2016 vs January 2017.  We found that approximately 1,160,709 joints were bought (and presumably smoked) in December, which cost, with tax, a little over $8.5 million. In January joint consumption dropped to approximately 888,328 joints which cost $6.4 million out-the-door.  That is a lot of joints!

So what is that in length? This could, of course, have a lot of variables to consider.  For our calculations, we used the Average King Size paper, which is between 98-109mm.  Throw that through some math and we get between 3.85-4.29 inches: so 4 inches it is!

Now let’s convert this to miles using X-inches*(1/12)*(1/5280) and we find that Washingtonians smoked 73.28 miles of joints in December 2016!  That’s enough Joints to stretch all the way from Seattle to Victoria Canada (as the crow flies)!

Seattle to Victoria Canada_joint

In January we only smoked 56.08 miles of joints.  Still not bad, this gets over Snoqualmie Pass from Seattle!

Seattle to Snoqualmie Pass_joint

Now let’s look at weight. Using some old-school math (1g=.0022lb) we discovered that WA smoked 443.31 lbs of pre-rolls in January and 373.14 lbs of joints in January 2017.  That is equivalent to the weight of an average Tiger, Lion, Bear or Gorilla, OH MY!


But we didn’t stop there.  Next, we asked ourselves: how about all of 2016?  Well, let’sBMW take a look.  We found that Washington smoked approximately 10,238,720 joints in 2016, at an out-the-door cost of $81 million!  This amounts to 3830.54 lbs and 646.38 miles!

To put that in perspective: the curb weight of a 2014 BMW 5-series is 3,814 pounds!  And 646 miles, well, that’s the Seattle to San Fransisco_jointCrow’s flight distance to get from Downtown Seattle to Downtown San Francisco!

WA PR Facts

So what is the JPC (Joints Per Capita) for Washington in 2016?  According to US census estimates for 2016, Washington’s population was 7,170,351 people.  So that makes the 2016 JPC=.70.  Now that might not seem like a lot but there are a few more things to consider.  An estimated 23% of the population is under age, bringing the estimated population to 5,521,170 with a JPC of 1.85.  Now, when we further consider that the UN’s 2011 Drug Report estimates that in the US 13.7% of adults consume cannabis regularly then this brings the estimated population to 767,443 and 2016 JPC=13.34!

To see the JPC of by county, use the interactive Map below.  You can use the Measure filter to switch between JPC, JPC for Total Population, the number of Joints and Miles of Joints per county! Hover over the county to learn more about it.

So to all the amazing i502 Processors in Washington, if you keeping spinning ’em, we’ll keep smoking ’em (but do you think you could solve the canoeing issue, wink-wink)!

Keep puffing Washington, and remember “Don’t Bogart that joint my friend, and pass it along to me!”

Starbucks versus Pot Shops – WA State

This afternoon, Starbucks (NASDAQ SBUX) released their Q2 earnings for the fiscal year 2017. Consolidated revenue grew to $5.3 billion dollars. That’s a lot of money and a lot of coffee.

Here at Lemonhaze Labs, our curiosity rivals that of a cat.  Washington State is the proud capital of Starbucks Coffee. Recreational weed went legal here in 2014. So- we began to wonder……how many Starbucks are in WA versus weed shops?

Below is an interactive report that answers this question. You can slice and dice by city and county. Just a crazy stat to consider; Washington State consumers spent $211,719,542 on weed during the same 3- month period; January/Feb/March 2017.  (If you include the 37% excise tax, consumers actually shelled out $290,055,770!).

This means that marijuana sales in Washington State alone represent 4.1% of global Starbucks sales during the same time frame. Maybe Starbucks should launch a Kush Frappuccino in Q3?

FYI- this report shows 745 total Starbucks stores for Washington. The Starbucks corporate site has 743 for the total count of WA stores. (click on store counts by state)

The Jeff Sessions Marijuana Collection

As if Washington State was not already an amazing place to live….it gets even better!

Have you ever asked yourself “wouldn’t it be great if I could smoke some Jeff Sessions weed?“. How many times have you caught yourself fantasizing over the notion of branded AG Sessions reefer? Good news: Jeff Sessions marijuana is now available!

Courtesy of the fine folks over at Leaph, you can now smoke yourself silly with Smoke Sessions. Uncle Ike’s on Capital Hill is selling 7 grams of Sessions for $15, including tax. That’s just over $2 per gram! This is almost better than tax reform because pot is much more fun than taxes.

Screen Shot 2017-04-27 at 10.22.43 AM.png

I can personally vouch for Leaph weed, having consumed one of their pre-rolls in its entirety. For your viewing pleasure, here are several product images:




So….hurry and grab yourself a stash of this stuff, before it ends up on Ebay!

Seeds of Change

As we all know, the world of cannabis has been running at a hundred miles a second since i502 passed.  I once heard a cannabis accountant refer to the legal industry in “Cannabis Years” when talking about the speed at which businesses were moving through their phases. headquarters in an exciting and often chaotic environment; watching and analyzing the legal cannabis market has a habit of stealing all of the hours in the day.  It is so easy to lose track of how far we have come as Cannabis advocates, users, and business people.  So I wanted to take a moment out of the real-time analysis to reflect on some of the changes to the cannabis culture I have noticed since the era of legalization.

The first time I smoked cannabis I was, well, let’s just say I pipeswas younger than I am now, wink-wink.  My older friend Brandon led the four of us into the Maine woods on a beautiful spring day, pulled out an old metal pipe wrapped in colorful “dough” (you remember those right?) packed tightly with what I would later learn was Shwag-Brick weed.

I was the fourth person in the circle and the newbie, so as I nervously awaited my first toke  Brandon explained the etiquette of cannabis culture:

  1. Don’t Bogart the Joint/Pipe

Online Etymology Dictionary  defines Bogarting:

Bogart31969, “to keep a joint in your mouth,” dangling from the lip like Humphrey Bogart’s cigarette in the old movies, instead of passing it on. First attested in “Easy Rider.”
1968 ‘Fraternity of Man’ Don’t bogart Me (transcription of the song) in (O.E.D. archive), Don’t bogart that joint, my friend Pass it over to me.

2. Green-Hits

When cannabis was more difficult to get and a session was an event rather than a casual daily activity you could show a lot of social respect by making sure that everyone got a green hit.  I was shown how to bring the lighter up from the underside of the pipe, and allow the flame to curl over the edge lighting just a small portion of the greenery.  By then applying rule 3 from below you could try to make sure that every person in the circle got a “fresh, green hit”

  1. Smother with the side of the Lighter

When Passing the pipe one should hold the side of the lighter over the bowl to maintain that further burning did not occur.  This was especially important if you were entering a coughing fit that disallowed you from maintaining positive control over the pass.

  1. Don’t Pack a Seed!!seed

Before legal cannabis, seeds were a regular, pesky problem.  Knowing how green I was, after the session my friends played a prank.  They handed me the empty pipe, well empty aside from one seed.  Now I was high my friends, extremely high.  I looked at this little seed rolling around on the metal screen with bewilderment.  “This will send you soaring!”  they told me.  Well, I brought the lighter to the bowl and prepared for something magical.  It was magical alright, the foulest tasting, cough-inducing hit coupled with a tiny explosion in my face: POP!  Just as this all happened Brandon yelled a common urban myth from the time: “It’ll make you sterile!” Hahaha.  I threw the pipe into the woods with a paranoid fervor, it took us almost ten minutes to find it in the bushes.

In the era of legal cannabis, I have noticed a more laissez-faire approach to the bountiful amount of cannabis available.  People holding onto joints as if they were cigarettes, no one anxiously awaiting the pass because, hell, if it doesn’t move fast enough we will just light another, even everyone smoking their own joint.  This style of Cannabis consumption used to be reserved for players, dealers, and fat cats, or the kid trying to earn social cred.  The concerns about making every puff count and a session being an event has been usurped by the plethora of legal cannabis products and having a shop around the corner.

Coincidentally, almost exactly 25 years after this first session and my first seed explosion I found myself with some older i502 insiders.  There we were, four or five old timers sitting around a garage, hand rolling joints.  When there was a shout of surprise and joy: we had found a seed.  So, for posterity, we rolled it up and awaited the pop that reminded us of the foul-tasting days of the black-market. publishes hourly live charts of the top selling cannabis products in Washington State across nine categories including packaged flower, pre-rolls, cartridges and edibles. The charts lock at 4:20pm each day.

WA retail marijuana sales spike 79% on 4/20

April 20th is the de facto “black Friday of the cannabis market” and is the fourth biggest sales day of the year for Washington marijuana retailers behind only New Year’s Eve, Christmas Eve, and the day before Thanksgiving.

For April 20, 2017, calculated a 79 percent jump in daily sales revenue, compared to the average daily sales for the first 19 days of April. Lemonhaze also calculated a 73 percent jump in daily sales compared to the average Thursday in 2017. “420 was a monster success this year.  We had all hands-on deck and still barely kept up with it.  It’s the best holiday of the year.” According to Alden Linn, owner of World of Weed retail shop in Tacoma.

Recreational marijuana is one of the fastest growing industries in the county.  Currently Washington state has 365 active retailers compared to 251 this time last year.  In the last year, there has been a 45 percent increase in the number of cannabis retail stores in Washington, and a 61 percent increase in sales between April 20, 2016 and April 20, 2017.

Inventory type breakdowns for April 20, 2017:

  • Flower 77% increase in sales versus average day in April 2017
  • Extract 81% increase in sales versus average day in April 2017
  • Edible 65% increase in sales versus average day in April 2017
  • Liquid Edible 64% increase in sales versus average day in April 2017
  • Mixed Infused 145% increase in sales versus average day in April 2017
  • Mixed Packaged 98% increase in sales versus average day in April 2017
  • Topical 30% increase in sales versus average day in April 2017

According to retail owner Ian Eisenberg of Uncle Ike’s, Washington’s second largest retailer in 2016, “420 was bonkers!  Two years ago, it was primarily pot heads celebrating 420. This year it was moms, dads, grannies and everyone else excited about getting high!  God bless America!”.

Five Reasons to move to Seattle (4/20 ed.)

Truthfully, this blog post should have been titled “Another five reasons…”. That’s because Seattle is already a banging city to live in. For all of you out there mulling a relocation to Seattle and weighing the pros and cons (good luck finding a rental), below are another five reasons.

But first a quick cannabis disclaimer: please be advised, that if consumed, marijuana can cause bouts of happiness and provide pain relief. If you are not a fan of joy or life, this product may not be suitable for you.

1) Herbn’ Elements is selling a 5-pack of Viva pre-rolls for $10, including taxes! That’s 3 grams of weed. For $10. Five joints ready to be lit with a lighter or matches!

Screen Shot 2017-04-20 at 12.39.40 PM.png

Note that it costs MORE money to buy the CHEAPEST cup of Starbucks Drip Coffee ($1.85 + tax of 8.5%) than it does to buy a .5 joint. If I had two dollars left to my name, I know what my two dollars would be spent on. Sorry, Mr. Schultz. (Viva grows great weed.)

Screen Shot 2017-04-20 at 12.50.29 PM

2) You can be the proud owner of 1 gram of Monkey Grass Farms for $2. Someone call me an Uber!

Screen Shot 2017-04-20 at 1.04.10 PM.png

3) $2 can fetch you a $2 pre-roll by Alis Group. That’s cheaper than many paid apps on iTunes. Would you rather buy another game that you will rarely play OR get stoned for two hours and eight minutes?  (the pricing of these apps do NOT include sales tax)


4) For the cannabis connoisseurs who are comfortable with a higher price point, four-bucks can fetch you any of these beautiful pre-rolls:

Screen Shot 2017-04-20 at 1.23.17 PM
Screen Shot 2017-04-20 at 1.26.44 PM.png
Screen Shot 2017-04-20 at 1.27.00 PM.png

With a strain name called “Memory Loss”, there’s no going wrong here. You can take a date to the beautifully designed Diego Pellicer and buy each of you a jay for a total spend of $8.

5) At Uncle Ike’s in Capitol Hill, you can snag an OUNCE of cannabis today for $69! You read that correctly. That is WAY lower than anything I could find on Price of Weed. This product would make an ideal Mother’s Day gift. She has enough jewelry.

Screen Shot 2017-04-20 at 1.40.13 PM.png

Please note that these prices are heavily discounted on account of the Holiday of 4/20. By the time you move here, these promotions will have long ended. But, you will have plenty of opportunity to get a job, buy a house, enroll your kids in school and prepare for 4/20 2018!

Retailers that each processor sold to in 2016.

A few days ago, we released a chart showing what processors each retailer carried in 2016.  We were amazed by the interest.  Inevitably, the questions started coming into our offices, “What retailers are each of the processors selling to?”.

Well, we can answer that question as well.  Take a look at the map below.  Select any processor and you can see what retailers they sold product to in 2016.