How should 4/20 effect marijuana sales?

It’s almost April 20, so marijuana lovers everywhere are preparing to light up in celebration. And there’s a lot to be excited about. Weed is becoming more widely legitimized as more states hop on the bandwagon to legalize it.  It seems like no one really knows the story behind how 4/20 originated, but it is big and Washington retailers are stocking up for the influx of customers that will be shuffling through their doors.

Luckily this is not Washington state’s first 4/20 since recreational cannabis was legalized in 2014. At we take look at the numbers and know what to expect.  In 2016, we saw a huge spike in customers with a 75.15% increase in customers.  However, due to 420 sales and customers only buying for the day, we also saw a 11.62% drop in the amount customers paid “out the door” per transaction.


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On April 20th we expect to see many more customers, but don’t be surprised when they spend a little less per customer.  Check out all the current pricing and what is selling at HAPPY 420!

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